Utilize the FREE Press release service from WrightSpot.com

Marketing experts will tell you that publicity is priceless . . . more effective than ads and low cost if you know what you're doing.  Learn how to write press releases that get noticed to generate traffic and revenue for your site.

Press Release Writing Tips

1.  Don't sell. A release which tries to sell or advertise will be tossed. Be factual -- not promotional.

2.  Make it newsworthy. Are you solving a problem or filling your readers' needs? Pinpoint what that need or problem is and write the press release from the perspective of the readers' benefits.

3.  A headline that gets to the point. Craft a headline which conveys immediately why this news is important. Avoid promotional sounding words. What you say here determines whether the reader will read the rest of the release.

4.  A strong leading paragraph for your press releases. Answer who, what, where, when, why, and how. Write this paragraph as an abstract or summary for the press release.

5.  Detailed explanation from the reader's perspective. Give details of the news so the editor understands why it's important to his/her readers. Any background information, quotes of note, comparisons to similar products or services, etc., which illustrate the importance of this news should be included here. If you're announcing a new product, mention shipping date, price, and other points of interest.

6.  Short corporate summary. Include especially any information about products or services which help establish your expertise. Also mention your location, years in business, etc. Keep it short; don't include the annual report.

7.  Include complete contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

8.  Keep it short. Maximum length should be one to two pages and no more than 500 words (some experts say no more than 300 words for a press release).

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